Category Archives: Strategy

22-Miss

Aviation

DECINZO (click for color)

There is an art, or rather a knack, to flying.

The knack lies in learning how to throw yourself at the ground and miss.

Most people fail to miss the ground, and if they are really trying properly, the likelihood is that they will fail to miss it fairly hard.

Clearly, it’s the second point, the missing, which presents the difficulties.

One problem is that you have to miss the ground accidentally. It’s no good deliberately intending to miss the ground because you won’t.

You have to have your attention suddenly distracted by something else when you’re halfway there, so that you are no longer thinking about falling, or about the ground, or about how much it’s going to hurt if you fail to miss it.

LIFE, THE UNIVERSE AND EVERYTHING, Chpt 9, by Douglas Adams

History

The domain name MMXXII.com, first registered at Dotster more than 14 years ago, was once quantified in value as being little more than a D grade, unlike other more or less ambiguous domain names, which happen to get rated A+.

My plans are to develop this website into something interesting, at least worth the value of your time. Stay tuned to see how it improves over the following days.

Here are my next steps:

  1. Find out why there’s a SSL security error on iPad.
  2. Create a system to curate image files and save database records.
  3. Write a parser.php app to read traffic log files.
  4. Print business cards with MMXXII in Cochin font.
  5. Contact potential online/offline affiliates; what’s wanted?.
  6. Walk/bike around handing out business cards, talk to decision makers.
  7. Put up a keyosk at Bay Area markets to sell MMXXII tchotchkes.
  8. Kick shopcampbell.com into gear to help with branding.

Now it is time to focus on workflow.

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The task is great and full of responsibility. It is nothing less than that of leading the world out of confusion and back to order.

The I Ching